Marketing Research Using Social Platforms
When the word social platforms are mentioned, what comes to mind are the social media sites which allows people to share their experiences, thoughts and emotions to their friends, acquaintances, co-workers or to the public in general. The most popular ones to mention would be Facebook, Twitter, Youtube, Google +, and much much more. The popularity of these sites were due to the power it gave users to connect to the world and more importantly to connect to everyone on an emotional level.
Emotions are the driving force into a majority of the choices that people make. it also drives them to do more or move away from something. People are naturally built to share these emotions, as it is a primal need to connect with people and this is where one gets to do so in a deeper level. Everything that people share and talk about whether it be an opinion about a particular news topic or trend to the latest gadgets to buy. A good example of where to see people getting emotionally involved with their products is in smartphone reviews. Take a look at the latest Smartphone reviews that talk about HTC One X and Samsung Galaxy S3. You are more certainly going to find people strongly defending their chosen purchase over the other, some even working hard to debunk the competitor’s responses to a point of heated discussion. It is through emotional connection and identification with these choices, thoughts, and opinions that drive and influence consumer behavior.
In modern times, the social platforms create an arena for people to instantaneously share their feelings to everyone with a click of a button. One can “Like” something the second a product is released to the general public. Market researchers have to take note of not just the responses that these people make but the emotional implications that their responses contain through the practice of Sentiment analysis. This would be a rather tricky task as interpretation and the data itself can be quite subjective in nature. Creating the quantifiable data from these social platforms however is a need that has to be answered and a solution has to be developed quickly. Once a market researcher is able to utilize the empirical data that can be deduced from those that use these social platforms most especially quantify the emotional impact these people have towards a particular product, thought, opinion, etc, one would no doubt have a double edge sword that can be wielded to make something stand out or destroy an upcoming rival before it can take root.
Computers have been used for this in the past, now even smartphones can perform automated sentiment analysis of digitized text. It can even be further improved to show based on latent semantics analysis to identify a person’s affective mental state towards a particular product or target. Open source tools are now being developed to help market researchers analyze all the statistical data and process them into quantifiable sentiment data information that is easily interpreted and utilized.
Data will never add up if you just look at the numbers, especially in consumer behavioral analysis. if you can’t understand and quantify the emotions involved in the decisions and reactions of consumers then you won’t be able to stir them to towards the thoughts, ideologies, products, and people you wish for them to be drawn towards. Understanding what makes people drawn to something is most definitely one of the most powerful marketing tool any market researcher could and should have in his arsenal. Believe it or not it is a marketing war out there and if you can’t get this done now, someone else will.
Need to Make a Web Show, One Just Got to be Funny!
Internet has now become very significant throughout the universe. In fact, individuals now use the network connection for their each need, distinctive levels. The upgrading of a net TV made it sensible for individuals to watch their favorite shows online. Audio production studios chandler offer huge range of quality equipment for people who like to make a web show. You should study and watch the minutest things of best web shows made ever if you actually want to make a web show a success.
The principle conception of this kind of TV is having the ability to view good quality TV shows appropriate in your computer system. The incredible point about the web TV is it is able to supply the tremendous programming that is suitable for every individual. Negnu Studio has striven in delivering the finest entertainment and marketing services. At the Negnu studio the creative ideas are welcomed is it is fully equipped with the art technology so as to capture the web show events in an impressive way so as to give out desired results. Negnu studios are popular for making cool web shows and help their clients in making the best show ever. You can easily start the process of creating a web show with the help of negnu studios. You will also find free web show builder online who can assist you in the same.
iCarly, the most viewed web show has also obtained cable TV’s top rated program for total viewers regardless of age. A huge number of people have been awed with the excellence of the services provided by Negnu studios. The credit goes to the fact that at this studio, they use modern equipment and they have highly qualified specialists who know how to make the optimum use of the equipment at value. Those who’re assure that they’ve some incredible web show ideas should believe not wasting them by opting to work with studios that will provide poor quality services in which concerns the audio production and the video production. When you make your show then you should review the free web show Maker sites and then take steps accordingly. There are many high quality equipment that negnu studio offers for their clients. Their studios are well equipped. You can get a good business through these web shows if they have become a success. Go for it without wasting any time!
Using The Social Media To Drive Business Growth And Development
Any organization, worth its salt, must have a significant and a visible presence in each of the big four digital marketplaces. The fact that more than 94 percent of businesses use social media as a marketing platform, that it has a wide reach, and that millions spend as much as ten hours each week on social media sites, makes it a no-choice option for businesses with marketing departments to use as best as they can.
How do the businesses use these sites to their advantage? They create a page for their business, which Facebook users can follow – it is like having a surrogate website. Businesses use this page to market their products and services, to offer deals and generally post matter that adds to their image and branding.
Twitter is similarly used. Its short messages, maximum limit 140 characters, appear in the homepage of all Twitter users who follow that account. Given that Twitter has an unbelievable reach, the organization’s products are given extensive exposure.
Google+ not only provides the features that Facebook does but is also able to combine with the Google Search Engine and Google Adwords and Google Maps. Google+ does not stop targeted marketing, nor does it stop other forms of location- based marketing and promotion.
LinkedIn, considering that it is more of a professional business related site, permits companies to create their personal as well as business profiles. Using widgets, companies can direct users to their content on Twitter and other sites. Members can also use the site, just as they use Facebook, and use ‘Company Pages’ to inform the people about their services and products.
Companies create appealing and alluring content that persuade readers to share it with others on their social network. The company’s message spreads across the social media platform and those who read it, find it more convincing because it comes from a trusted source, from someone they know. What is more, this sort of marketing does not cost the company a penny as it spreads through word of mouth. Apart from serving as an inexpensive marketing medium, companies also have the advantage of interacting with a target audience, thereby managing to reach the specific people for whom the products or services are intended.
Social media can be a powerful business growth tool and if structured well can open umpteen new avenues of growth and progress. To use it or not to use it is no longer an option for businesses. Across the world, upwards of one billion people use social media of one kind or the other, for meeting with friends on Facebook, trading tips and posting pictures – their reach is immense.
Exactly What a Web Video Production Company Could do?
Web video production is now trendy as modern technology and internet speed gets even better and faster. Where your company or internet site justifies it, by way of the online web speaker or effective spokesperson can help get your information by means of in tutorials and product or service guides, as an example. By using video on your internet site, you have a highly effective tool that could improve the level of attractiveness of your websites. Whether or not you intended to earn money, share your good ideas or advice or to boost web page views, you can use video to design a powerful internet site that pulls and keeps visitors. So, what can a Web video production company do to your internet site video? Here are a few of the ways that businesses are using video to help grow their online presence.
Product or service Demonstration- product or service presentations show how your product or service is effective and emphasize the benefits and advantages that differentiate it from that of your competitors. Software screen captures, a 3 dimensional cut-away, or a high impact web presentation by a professional spokesman are all excellent methods of demonstrating and influencing of how your product or service is effective. These videos are usually designed to influence a potential customer. In technology these videos would be targeted at the technical people who need to learn how something works. In consumer marketing these would be focused on the economic consumers on larger ticket items who may further along the sales process.
Product or service Reviews- the most effective product or service reviews trust in third party testimonials. Video reviews can be found anywhere from YouTube to various business websites. To the extent they are positive and advertise your product and services, they should be referenced. You can also affiliate with reputable websites to create product reviews for your own products and services.
Advertisements- while companies are starting to be more particular on the way in which they plan to invest their promotional dollars with broadcast television, other great venues for advertisements such as online video, online sponsorship, in-game advertising, event sponsorship and in theater advertising are starting to consider the place of broadcast, cable commercials. A propagation of video projector screens arises on every building, device and structure will produce an even more unique set of advertising and marketing opportunities. The challenge will be to create specific content targeted to ever-shrinking niche audiences.
Viral video- a video is viral when it is so interesting that people want to share it. Video that becomes popular through the process of Internet video sharing. Viral videos have to be extremely engaging, entertaining, amazing or meaningful to be successful.
Consumer testimonials- there is nothing more convincing than viewing and listening to your customer acclaims the benefit and advantages of your products and services or talking about the way your company aided them to achieve their set goals. These videos usually run from fifteen second clips for a minute and are usually combined with or used to support other advertising and marketing content.
Lastly, whatever type of business you have, your website may gain advantage from video. Your web video production can bring your site to life, bring your products and services to life, and get your information across more easily. Use it properly, it makes your internet site users experience better.
How To Avoid Adsense Click Fraud
Many web site owners are getting their Google Adsense account terminated when they have reportedly done nothing wrong to deserve the punishment. Considering the money that they are getting from Adsense, they would certainly want to get back into the game if at all possible.
Clicking on ads by folks other than your site visitors is considered ‘click fraud’ and should be avoided at all cost. That is of course unless you no longer want to have adsense ads on your site.
Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. If click fraud is such a serious offense to Google, so much so that you loose your Adsense account, how then do you prevent this from happening to you?
Most web hosts track each web site’s traffic through the use of access logs. If you are ever falsely accused of committing click fraud one of the things you will want to do is provide Google with a copy of your website’s access logs.
This accomplishes two things: 1. It tells Google that you want to do everything possible to assist them in clearing your account as you don’t think you have done anything wrong and 2. It provides concrete proof that the clicks did not come from your computer.
It might also help to have a click monitoring software product. There are many free versions available online. Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing.
Another protection stategy is to disable ads for your own IP address and local geographic area. This will certainly prevent accidents and Google’s mistaking another user for you. You can do this through a htaccess file or have your webmaster do this for you. This will prevent Google mistaking your visitor’s clicks as your own.
Do not use pop ups and pop unders on pages you want Adsense ads to appear. Your ads should not be displayed on content sites that promote illegal activity or tampering of the legal rights of other people or business. Included in this are the content that is considered adult and gambling ones. If you think that you may be breaking this rule, immediately remove your content or Adsense from the web page.
Be truthful and confess up to Google about times when you might have clicked on your own as, whether accidentally or intentionally. Or the times when you have done something that is against the Terms of Service that they are implementing. Be honest about anything that you may have done that is wrong. Confessing is way better than Google learning about it later on and terminating your account.
Tell your family or friends about the Adsense ads and instruct them never to click on any of these ads, especially if they use your computer. Explain the consequences if they do.
Most pay per click networks have different measures in hand to protect website owners against click frauds. Other search engines can track more than 50 data points, IP address, browser’s information, user’s session info and pattern recognition. They also have “systems” available that detects fraud. Not to mention the specialized teams monitoring how things are going and helping advertisers stop click frauds.
Google offers suggestions on how to avoid click fraud. Adding tracking URLs to your links so you can track the traffic coming from Google.
Although Adsense fraud is a very serious thing, any or all of the things mentioned above can to implemented to avoid it.