What do you think makes a marriage work? What makes a business work? How do you prepare for a marathon? The answer to all of these is commitment and every successful business person and winner knows it.
If you’re not committed to a marketing or advertising program, it’s probably not going to work for you. I tell my clients that the single most important word for them to remember while engaged in marketing is commitment. It means they are taking the job seriously. There not playing around nor expecting miracles. Without commitment marketing becomes impotent.
Once you evolve a marketing plan, revise and rerevise it until it becomes a powerful plan that serves your purpose. You must put it to work and stay with it, testing and making adjustments along the way but staying well committed just the same.
You watch your plan slowly take effect, rise and falter, take a bit more effect, falter some more and then start to take hold, finally grab on then soar, taking your business and profits with it. Now let’s examine that for a moment. What if you weren’t patient enough during the time your plan slowly took effect? You might have changed the plan, many marketers do. What if you scrapped the whole plan the moment it faltered? You would have lost out completely on your massive profits. All marketing plans stumble and take dips occasionally. You must remain patient and committed to your plan and your goals.
Had you became impatient and quit the plan, it would have been disaster for your business. However, because you stayed focused and committed to your objectives you were successful.