For performing any kind of task, if you know how to do it right, you will certainly succeed in your venture. However, if you do it wrong, then you will have to fight a losing battle. The same is the case in the online marketing campaign that is necessary to be on the top of the competition. As the number of searches is increasing day by day, the count of websites are also increasing. However, the popularity of each website is decreasing due to a lack of SEO service. In order to compete online, the website owners have to make use of the techniques to optimize the website. Hence, it is wise to begin with keyword optimization as the keywords or keyword phrases become more valuable for website when the internet users search on the web pages. Therefore, the webmasters need to look up to keyword research service that will help them find a relevant keyword or a keyword phrase for the website.
You can hire an SEO firm that will help you in proper keyword selection and placement based upon comprehensive keyword research. Once you inquire about the technique, the professionals will inform you that keyword research service is the basis of every SEO technique. This will determine the site?s search engine rankings.
The SEO experts will consider many factors before signing up for the service. Initially, they will ask you to have a clear idea about your goal. They will also make sure that your website content does not contain irrelevant or inappropriate keywords. As the unrelated keyword would not do much good to the business, the SEO experts will instantly carry out their keyword research service so that they can find the necessary keyword for your website that can help the targeted visitors to find you according to their requirement. This will drive traffic to your site.
Thus, the bottom line is that good keyword research is necessary for optimizing or developing your website. The professionals will find the top keywords related to your field so that it becomes easy for you to create content or article for your website. The same keyword will also be useful for other SEO services like link building, submissions and press release writing.
During the process of compiling the most profitable keywords among many, the SEO firms will also effectively plan a strategy to promote the website on the World Wide Web. Simultaneously, they will also give importance to the sub-niches that may be related to the keyword research service. They will effectively execute the service in order to drive lots of quality traffic to your website.
However, it is not significant to find a single keyword. In fact, it is of great importance to look for the variations of these relevant keywords. Later, the SEO staff will also closely monitor the volume of searches for those keywords on the popular search engines like Google, Yahoo and MSN.
The right keyword research method will give you the best keywords for your site that will make to an online marketing campaign such as pay per click campaigns and article marketing.
I didn’t know what was I thinking when accepting my friend’s challenge to participate in another SEO Contest, although I have promised to myself for not to participate in the same contest because it’s tiring me so, but this one is different and interesting me because I will be facing the tough condition, I will enter the contest after it has entered the 2 months with many skillful SE Optimizers and then I must uset new domain, I am not allowed to have partner let alone team, and one more thing buying links and sponsored review are forbidden.
Those are the factors that provoked me to accepted my friend challenge I though it would be cool if I really manage to fulfill the challenge, by the way you might be asking what’s the challenge, the challenge is I must place my new domain to the first page of Google result, no matter what rank, before 17 days if I succeed then I will receive the cash, actually the money is not the reason but the idea of it. When my friend offered me this challenge I thought this challenge is like around the world in 80 days film, a British inventor and his servant doing improbable journey encircle the world in 80 days, but they were successful and this situation is like that film. I am faced with very impossible situation.
And yesterday my blog just got indexed by Google, but still hasn’t rank well, therefore I will be waiting for 3 or 5 days ahead to know that I’m doing now it’s right so that I could continue use what I use now. Will I manage to bring my domain to the first page of Google? Will see!
Viral marketing uses the social networking media to popularize a Web site or a product. This technique works in the same way the offline ?word-of-mouth? technique works for some products. As an example to substantiate this, ask your kid about his favorite chocolate. Without a second thought, he will recall the name of the chocolate that his friend introduced him the other day. This is the power of mouth publicity. Today, with almost all products being sold through online methods, there is a lot of significance for viral marketing. Because of this reason, online marketing services suggest viral marketing as a method for online publicity of a Web site.
How does viral marketing work? The best example to demonstrate the success of this method is hotmail. Hotmail uses its own email medium to invite every person to join the account. Have you noticed the footnote contained in the hotmail message you received from your friend? It reads: Get your private, free e-mail at http://www dot hotmail dot com. Readers, who find it interesting, just need to click on the link for once. Done! Not all readers would have clicked the link; but many would have; otherwise how could Hotmail become the No.1 email service provider in the world?
Many SEO agency and firms providing SEO services encourage their customers to adopt viral marketing methods for better optimization. There are many ways to achieve popularity using viral marketing technique. Depending on the nature of the Web site and nature of the service, customers can choose the technique. For example, if you publish newsletters or journals through your Web site, you may add a tag ?tell a friend,? to it and encourage your readers to share it with others if they like to do so.
‘Really Simple Syndication (RSS) feeds is the modified form of the above method. RSS feeds, which are more popular in blogs, are now used in other types of contents as well. Many Web sites display good RSS feeds, which in turn help in link building and search engine optimization. With the help of Web sites like , you can create a blog and spread your message or marketing materials using RSS feeds.
Other popular methods of viral online marketing services include article submissions and viral software. In article submission, you create a set of articles on your topic of interest and submit to article directories. They will publish them with RSS feeds. These articles can contain links to your Web sites, so they help in generating traffic to your Web site. Viral software includes popularly downloaded software such as desktop calendar, wallpaper, e-organizer, etc. You may use one of them with your brand logo and spread it across through any social networking medium. If you need more information about viral marketing, approach an SEO expert or the online marketing consultants.
Is submitting to search engines an exact science? Well yes and no. Different search Engines use different techniques to rank web pages, so depending on which search engine you are trying to target, the result will and usually vary. There are millions upon millions of web pages out there, all competing for the prestigious top search engine rankings. Getting your site to the top of the pile can be a long and frustrating battle.
The major players in the search engine world, like Google, Yahoo, Alta-vista and Lycos, all have their own systems for indexing and ranking, so what might be great for one of them, may not be so great for another. As there are millions of web pages competing for the top rankings, there are also lots of companies out there promising to make your site achieve top spot. Lets just stop and think for a minute. As with all business’s in life, you will have your reputable ones, and then you will have the opposite. Can they really achieve what they say they can? We are not doubting that there are a lot of professional companies out there who could do such that, but if you do choose to go down that road, we think you should do your research and choose carefully. There are lot of companies offering to submit web designs to thousands of search engines, but realistically, it is the major search engines you should be interested in.
So how can you get your web site in the higher rankings of the major search engines? That is the million dollar question that everyone wants to know and would like to be done yesterday. The answer is not that easy, but then again it is not impossible.
First of all, consider the field your site is competing in. Obviously the first thing you should be looking at are the sites which are ranked highly. What are they doing that you are not? Take a look at their web site. Are they graphically intense. Do they use frames and so on and so on. Viewing other sites which are top of the pile for your chosen subject will give you an indication of how the search engine indexes and ranks and what criteria it uses.
Now, lets take a look at your site. Keep in the back of your mind what you have learnt from looking at other web designs. How does your compare?
Content within your web design. Has your site sufficient content? Search engines love content. This might be hard to achieve if your web site is just a few pages and is of brochure style. Is the content on your site relevant to the overall criteria of your site?
Inbound and outbound links in your web design structure
Do you have links on your site and do other sites link to yours? Certainly Google will look at this when ranking your site. Google uses a page ranking algorithm and judges the importance of your site with the amount of inbound and outbound links. If you do not have any links, or very little, you will not achieve a high page ranking score, thus affecting your overall ranking.
Graphically intense web design?
Take a look at how you are using graphics on your site. A graphically intense web site results in longer download times and bandwidth consumption. Another downside to using graphics, especially for buttons that link to your pages and other sites, is that search engines don’t really see them. If you are going to use graphics for buttons and links, try and make sure that you use text links somewhere on your pages. That way, the search engine spiders or robots will be able to follow your sites link structure. Another good practise to adopt is to always use the alt tag for your images.
Web designing using frames
Try and avoid frames if you can as search engines do have trouble with framed pages. In our opinion, unless you are really sure of what you are doing, leave frames alone and look for an alternative way of designing web pages for your site.
Utilising meta tags in your web design
Although strictly speaking it is not a meta tag, it is certainly the most important part of your web page. The Title! Having a well written and descriptive title is crucial to search engine optimisation. Google displays a maximum of 66 characters from the Title in their search results. Try and write a title that will catch the eye of the surfer, whilst utilising keywords.
Meta keywords are used by search engine spiders or robots to index your page, so think about the audience you are trying to target. Think of words you would enter into search engines to find a site similar to the yours. Think of other combinations of words. Are you targeting the specific area in which you live? If so, make sure you put your location into the meta keywords. Have a look at the example below:
In our example, this is something which could relate to our site, so be creative and think about keywords that could tell the search engines what your site is about. Do not repeat the same words though and most importantly, ensure that these words you use as keywords, actually appear in the main body of your content. Do not put words that are not in your page content!
The meta description tag is also very important and is used by search engines to inform users what your site is all about. For example:
The text within the meta tag description will be displayed under the title in the search engine ranking, so it is important to be descriptive. We recommend that you use a maximum of 155 characters for the description of your page. A well written description is certainly 100% better than just keyword stuffing.
Although this article is not an exhaustive explanation to search engine submission and search engine optimisation, hopefully you will understand a little more of the complexities of search engines. It is no easy f?te to get you web design to the top of the pile, but it is achievable. We will let you know when we achieve it for ours 😉
Website?s Relation With Seo
Hello.. Today I would like to discuss a bit about a website?s relation with seo. So why shouldn’t I start with the introduction to both of them,
so first thing I would like to tell is what Web design is…? Designing of pages of a website and web application using codes like HTML (hyper text markup language), CSS (cascading style sheet), and Flash and Images. You can make your own website by yourself or can hire a web developer. The fast growth of this world can be seen very easily and thus every business has their own website to make their business worldwide and increasing the product sales.
Then comes seo – basically this word stands for search engine optimization and basically we do seo of any website to bring targeted traffic to that website. Here a question rises.. What targeted traffic is..? So if I m selling clothes online and any food lover is coming to my website so hi will not buy anything, but if any customer is looking for Aprils so he will surely come and may buy something. In early days people were not aware of this thing very much and they usually used to let their website on its destiny but now days here is neck cutting competition and business people are spending a lot to bring their website on the top position so that the website can drive customer to them…
And now people are building their website according to search engine’s tastes, so that they can appear in serps, serp is here stands for search engine result pages.
But some web designers make some silly mistakes to make websites. They build a website which search engines do not like and that can not bring business too. So for that we should make website simple and google friendly. The main reason that people access internet to get online information, they don?t have time to wait for uploading a page, they want quick response from website. So make your website easy open, means don’t use heavy graphics that make your website heavy and slow and the above the fold area should be less as much you can. Use simple font that user can read easily. Spelling and grammar mistake makes your website impression down, so always check spelling. Some people do not use to change matter of their website, user will visit again your website if you change matter regularly as they what something new all the time. The most common mistake people do is that, they mention in page about resolution of website, like best viewed in this & that, it sounds so childish and looks like beginners, so be professional. Put your contact information clearly so that user can contact you easily; that will helps to improve your business. Link to content on separate page as user stay tune with your site.
and if you are using image links please do not do that because search engine crawler is not a human being and it need food as text so keep it very simple. Try to use bold italic tags where you are putting keywords and write any websites content so that it can cover all of your keywords… you website should be interactive.. and make internal links in a style that crawler keeps on wondering in you website. Use appropriate meta tags for seo, and do use alt tags, and here one more thing i would like to tell that we should not use frames as google can not read that.
Make your website google friendly so that people can find search easily. Make sure that your website have good title depends on your business, use header tag, Description; what your site says. Good keywords relevant to your webpage use alt tag for every image, Check for broken links and correct HTML.
For increasing your business you have to optimize your site, search engine optimization (seo) can create traffic to your website so it will increase product sells and anyone can search you easily from the entire world.
These are a few things if we follow we can make a website which appears very good and brings traffic too because nobody builds a website to use it on their local pc’s. Optimize it in a way so that it can be popular all over the world
We at idealinfotech specialize in web development, graphic design and seo, so to know more or if you have any query related to seo, website design please do visit our website..