The internet has rapidly proliferated into the business environment due to its ability to generate a cost effective growth. Though there are several agencies offering remote access to company resources in order to drive a more organized work flow, there are situations when complexities arise. This usually happen when the work flow expands and needs become far more diverse. In order to meet such requirements companies are subjected to more investments which certainly is a drawback that one does not face in the case of web application development. Another hindrance with traditional application is that whenever a system is added to an organization or if an old one crashes, then software needs to be re installed which is excessively time consuming.
It’s these drawbacks that have led to the emergence of browser based systems that deliver a more convenient and cost effective approach. Contrary to what I had mentioned earlier about traditional software, deploying web based software from the internet simply requires the user to copy a compressed file with an extension (CAB) along with an accompanying HTML file on the web server. Depending upon one’s usability one can always click on the HTML file which will automatically download the application that can be further executed on the web browser. May sound astonishing but it would look exactly like a software installed on your local hard disk.
A few of the technical differences between traditional applications and those that are web based are as follows:
As far as demands for developing web based applications is concerned, they have growing enormously. And to ensure quality for the same, the main goal for any such software is testing which helps determine the difference between the actual and the expected behavior of the same.
There is all sorts of work that goes into the creation of a website, the primary area of this work being web development (which involves the design being coded for its appearance and functionality). If this is the first time that you have ever sought development work, you may not have much of an idea of what you are looking for. To help you choose a company who is able to provide you with exactly what you’re after, we have compiled this guide for comparing them.
Looking deeper into the services offered by most web development companies, you will discover that they are able to assist you with a number of online solutions. They can help you with the creation of a web based application for your website, for example, or with the creation of an ecommerce website. The difference between the various development companies out there is that the quality of services offered by some will be far advanced when compared with those offered by others.
To help you compare the various web development companies, you must look closely at the services that they tend to focus on and decide whether this will most benefit you or not. Some companies, for example, may focus more on the marketing side of the website; if the purpose of your site is to simply provide historical information about a particular topic, you are probably not going to find this service very useful. If the development company specializes in ecommerce or online shopping carts and the purpose of your website is to sell a product, on the other hand, you are likely to find their services highly useful.
The final aspect that you must look at when comparing companies is whether they outsource their web development work or whether they have it all completed in-house. Whilst outsourcing may help to save you a little money (as development work is often outsourced to cheaper countries), you will also run the risk of not being able to have changes and mistakes rectified as quick as you would like.
Before signing up with the first web development company who offers you what seems like a great deal, it is of the utmost importance that you carefully compare them to the other companies around to determine that you are making the right choice for your needs. As such, you should always ask three or four companies to provide you with development quotes and make your comparisons from there. If one is significantly cheaper than the others, for example, find out why this is.
Beginners to email marketing frequently will say that the practice seems impenetrable or maybe magical to them. They imagine hiring a robed practitioner of marketing voodoo to conjure millions of subscribers and then start pumping them full of sales copy. Once you get started you’ll find that the whole process is much more simple and natural than you may have thought possible. If you take your time in the beginning to develop a real strategy, you’ll be surprised how smoothly everything goes for you.
Begin by brainstorming about what types of outcomes you would like to see as a result of your email marketing efforts. You don’t have to hold back too much in this phase, just so long as you cover the basics. What’s leading you to get started now, and is there a time when you’ll plan to stop? What do you want people to do when they get these emails from you? If you’re just running a single promotion, then this is all cut and dried. On the other hand, what happens when your mailing series is over? Then the potential clients who haven’t purchased yet will just walk away. If you want to make email marketing an integral part of your long-term strategy, you should plan on accumulating and maintaining trust over time. In order to do that, you’d better make sure you know who your audience is.
This is why the first step in any successful email marketing campaign is conventional market research. That way you will know exactly who you are selling to and why. Keep in mind that markets are not uniform. Recent studies have shown increasing levels of diversity around the world. The way to manage this is by breaking up your lists into smaller segments based on the individual traits that emerge. Modern newsletter software such as ActiveCampaign’s Email Marketing software package make this extremely easy.
Another important factor is the way your message looks. The appearance of a message can have a major influence on the way that readers interact with it. This sounds complicated but is fairly simple. Just think about a message that you hope will result in getting the reader to click a link and arrive on your site. In this instance, you’ll typically want your email template to be a pretty good match for the design of the actual website. If they look the similar, the reader will immediately know they’ve found the right place.
The type of content you include should also be consistent with your overall strategy. People will get used to getting a certain type of message from you. So, for example, imagine you’ve been broadcasting a monthly newsletter for some time with some industry-specific ideas and information. If you use the same writing style and format for your sales messages, you can leverage the existing authority and trust that you’ve established for your mailing list.
One more thing I’ll mention is email open rates. The winning formula is something you’re not likely to stumble on straight away. You have to play around with a few different factors to see what works. Right away you should be thinking about the headline. It’s got to give your reader a reason to continue on. Essentially, the headline is an advertisement for your advertisement.
A secret of email marketing professionals is that the second line is just as important. The reason for this is that the first line of the message is often shown to recipients as a preview, before they ever open the message. This is your hidden chance to really secure your readers’ confidence that your message has something to provide them. Lastly, focus on the times of day and days of the week that readers in your market segment will likely be ready to open up and read your message.
I suggest experimenting a lot with your mailing list. Test your ideas against one another. Put in the extra time that it takes to really analyze your outcomes in order to determine what factors contribute to the success or failure of a given message.
Congratulations – you’ve finally made the smart decision to produce a marketing video, but now you may wonder exactly what to do next. An important fact is that most effective marketing videos start with a well-written and thoroughly thought out script. Whether you hire an experienced writer or video production company to create it for you, or you go ahead and write a script yourself, you still should take time to think about what you want included in your marketing video. The following six tips will help your script serve as a series of stepping stones to follow throughout the entire video production process.
- Compare and brainstorm
Look at several videos of other businesses that relate to yours and take some notes on them. Write down main aspects of those videos that you want to incorporate into your own and those you would rather omit. Next, do some intense brainstorming and then jot down some specific notes regarding the type of message you want to provide to your viewers. Consider how you want to produce a marketing video using your own personal business style. Think about what specific goals you want to obtain with your marketing video. Finally, determine the things you can add to your script that will make your marketing video stand out from all the rest.
- Swap “We” for “You”
Start out sentences with the word, “you,” not the word, “we.” Consider what is important to your customers, from their viewpoint. Remember, as most people watch your marketing video, they tend to wonder, “What’s in it for me?” Write a script that answers their questions and shows your audience what your business can do for them. By providing what they’re looking for, you’ll be able to effectively connect with and engage your audience with your video.
- Catch them, hook, line and sinker
Take some advice from avid anglers: Use the best hook in your fishing box. Do this by thinking of the best way to engage your audience within the first ten seconds of the video. This will keep them watching your entire video, so they won’t be the catch that got away. To do this, create a hook in the script early on by determining the most important message to convey to a viewer who has just ten seconds to watch your video. You can present a pressing problem that most of your customers have to deal with and then let them know that if they keep watching, you’ll have an interesting, effective solution for them. However, avoid starting your video with a sales pitch, which will only send them searching frantically for the exit button.
- Share your story
Everyone appreciates a good story, so use your marketing video script to tell your personal experiences regarding your business in a short, concise story. For example, you could talk about why you wanted to start your business, why you love doing what you do and what you can offer to your loyal customers. Be human – this will help your audience connect with you. Talking about a few of the challenges you’ve faced in running your business builds a trust base that compels people to want to use your services.
- Tailor to your target audience
Write your script with a friendly, conversational tone by omitting any inside industry jargon your audience may not understand. Keep your content informative, yet engaging. Try injecting a little bit of humor into the script, so it’s warm and friendly, not stoic and stodgy. You want your viewers to be able to relate easily to your content, so they feel engaged and motivated to act on your final call to action, whether it be to sign up for your newsletter, to watch the next video in the series, to contact you for more information, or to fill out a survey or form.
- Keep it short and sweet
As long as you can get your message across and then present a call to action, keep the video as short as possible. Attention spans are short on the web, so try to make it no longer than two minutes, with the goal of making it between 60 to 90 seconds in length. You’ll need approximately 180 words to fill 60 seconds of time, and 270 words to fill 90 seconds of time. You can easily check the word count in programs like MSWord and Google Docs using their review settings. For those who aren’t sure where to find the word count, both programs have extensive help menus to guide you through the process easily.
Keep editing until you have honed your script down as much as possible. It’s obvious that most businesses benefit greatly from using marketing videos, however, some are clearly much more effective than others. By taking the time to think about the script you want for your video and then using tools to support your main focus will help you create a highly effective marketing video with the payoff potential to help your business for a very long time.
We provide high end, affordable video production services in San Diego, Los Angeles and all over the U.S.A. To see examples of our work, please visit our Video Gallery.
A Christian begins to think about marketing online, and wants to market to the Christian Internet Market. After some extensive research, he or she finds that the Christian Internet market is saturated with multilevel, get-rich-quick, gifting, Ponzi schemes, and surf programs. The Christian either chooses to become involved in one of the above-mentioned schemes, thinking that is what Christians are looking for, or decides that Christians aren?t willing to pay for good content or services online.
Unfortunately, the Christian is wrong on both accounts. Christians are willing to pay for good content and services online, but sadly enough, there are very few good Christian services online. Why? Because marketers, both Christian and Secular alike, have assumed that Christians will not pay for online products, because they are unwilling to spend money online. That is the problem. While many Christians, in the early years of the Internet, may have been reluctant to spend money online, with the advent of better Internet filters and screening software, more Christians are spending time online. I contend that the only reason they don?t spend more money online is because of the dearth of good Christian content online. I believe there is a conspicuous absence of good Christian content online, and I believe that those who step up in 2006 and supply the content will get rich doing it.
That may be a bold statement, and some of you will quit reading right now. Go ahead.
Those of you who are still reading, think about this for a moment. When is the best time to get involved in a new window of opportunity? When it first becomes a new window of opportunity, right? I contend that this year, 2006, will be a break-out year for Christian online marketing and sales.
Now, get me right here. I do NOT mean more Ponzi schemes and multi-level games. I mean good, Christian, grounded, chockful-of-useful-information web-based content. Content like information materials that teach about popular Christian topics like Christian self-improvement, Christian dating, Christian success, and Christian values. Products like Christian books, Christian videos, Christian web-sites, Christian marketing tools, and Christian studies.
Another vital point here. These products must be two things: 1) Bona-fide faith-based products that are not ashamed of the Christian identity and 2) High-quality products that contain as much or more good content as a competing secular product. You cannot think that just because a Christian sees a product with a Christian label that that will close the sale. It must be worth every penny you price it at.
If you want to get involved in Christian Internet Marketing, now is the time. Do it.