Email Marketing In The Business World Nowadays
Since the dawn of the Internet age, the Internet has irreversibly transformed the way communication can be done. Out of the many products of the Internet Age is electronic mail or simply email. It defies the limitation of physical geography, eliminates the painstakingly repetitive chores and gives rise to automation. In addition, the email comes cheaply; in fact, it has the luxury of being provided as free of charge.
Taking advantage of the email is the rise of email marketing which simply utilize the emails to inform existing customers of discounts, upcoming events, further information on products or services and newsletters. This form of marketing is overtaking the more conventional telemarketing or direct mailing.
More than often, the email marketing is classified as spam by the publics. To overcome the stigma, the onus is on the senders to ensure delivery of clear objectives through the content of emails and subject titles. It pays to appraise the business correspondence with the currently existing customers and ensuring the authenticity of their email addresses. The emphasis will single out the customers that still maintaining active business relationship with the sender or are potential customers within the compass of the business.
How does one justify the using email as a feasible marketing instrument when it is deemed a difficult task to prevail over a lot of unfavorable opinions?
Cheap or low-cost is the most appealing factor to engage in email marketing. It takes away printing and distribution costs and subsequent follow up costs from a business’s marketing budget. Furthermore, it requires almost next to none additional cost when expanding the target recipients number when using an email service provider to reach more people. Traditional printing advertisement would incur more charges to do the job.
Next, customer behaviors attract many businesses who intend to capitalize on potentials of email marketing. Despite skeptics from some, it has shown in statistics that people are spending more time online nowadays emailing or simply organizing received emails. Age does not seem to have any influence over this behavior.
With emailing consuming biggest portion of an average person’s time spent on Internet, email marketing has the capacity to meet the criteria of an uprising field of marketing. It does not take a genius to realize the unleashed potential of this strategy for any service or product as ubiquitous use of emails is rampant.
Some businesses have since discovered using email can help gauge market needs based on receptiveness to emails sent. The business starts with sending pre-launch products or services through emails to targeted potential customer. One can then modify its product or services in sync with the responds received at relatively low cost.
Nevertheless, converting potential customers into purchasing ones take precede over other factors. This would require repetitive approach to interested customers who are keener to purchase. Email marketing can be the answer for the business owners. It not only provides the platform for the businesses to instigate successful marketing campaign on the boundless Internet at low cost, but also provide access to more targeted group of people more likely to convert into purchasing customers.
The essence of email marketing is forging trusting relationship with customers, especially the existing customer population. A successful email marketing campaign can help the business to achieve this easily. New philosophy of business is value adding to customers’ experiences in order to lure long lasting business relationships. Email marketing can meet this challenge by constantly updating customers with added value information at next to nothing.
Experience Video Uploading And Playing With Drupal
In the contemporary world, everyone is heading towards the internet. You are not the only organization, running an online portal; there are several websites on the internet. What would you do to make your website unique? Do you have a plan to get ahead of the competitors? This is very obvious that only simple text will not pay you in the long run. You need to make your website interesting and exciting. Multimedia is the need of the hour, play with images, play with videos and gain high traffic.
In case you are wondering how to equip your site with videos, then you can simply check out Drupal solutions that can help you in the same. Drupal encompasses a wide collection of modules and themes that support various functions. For the video thing, mentioned below are few modules.
Video module is one from the list. This module allows you to upload and play videos in any format. In addition to this, it creates thumbnails for the videos that are uploaded. The module has three versions, 7.x-2.x, 6.x-4.x and 6.x-5.x. All the three versions are acknowledged for their different functions. The task of the former is to provide Video field and the later both offer CCK video upload file for uploading videos. The main feature of the video module is that, it can transcode videos to H.246, Theora and VP8. For the same, the module makes use of Zencoder or FFMPEG.
Further, there is FlashVideo module that performs a dual function. On one hand it allows you to upload videos and on the other, it automatically converts those videos into Flash format. In the conversion process, FFMPEG technology is used. Further, video tags make sure that the task of embedding in any node is accomplished with much ease. With this module, you can stream videos on separate servers like Red5 or Flash Media. In addition to this, like the Video module, the Flash Video module too supports thumbnail.
Making it next in the list is the Video Handler module that makes the video uploading experience much easier. For properly utilizing this module, you need to have the player module. Video handler module not only allows you to upload video irrespective of the format, but it also allows you to play the video in any browser. Transcoding of the uploaded videos and creating thumbnails are a few other features that add feather in the hat.
In situations where you wish to upload video to YouTube directly, then the Video Upload module can be really helpful. By providing a CCK field type and using Zend GData client library, the module helps you in performing the task easily.
This was just a glimpse of a few modules that Drupal offer as a video solution. There are many others in the collection. With high and reliable functionality, Drupal modules and other related Drupal solutions have been serving the respective domain for long. Now your experience with videos (let it be uploading or playing), would be easy enough on both effort and time.
Marketing Research Using Social Platforms
When the word social platforms are mentioned, what comes to mind are the social media sites which allows people to share their experiences, thoughts and emotions to their friends, acquaintances, co-workers or to the public in general. The most popular ones to mention would be Facebook, Twitter, Youtube, Google +, and much much more. The popularity of these sites were due to the power it gave users to connect to the world and more importantly to connect to everyone on an emotional level.
Emotions are the driving force into a majority of the choices that people make. it also drives them to do more or move away from something. People are naturally built to share these emotions, as it is a primal need to connect with people and this is where one gets to do so in a deeper level. Everything that people share and talk about whether it be an opinion about a particular news topic or trend to the latest gadgets to buy. A good example of where to see people getting emotionally involved with their products is in smartphone reviews. Take a look at the latest Smartphone reviews that talk about HTC One X and Samsung Galaxy S3. You are more certainly going to find people strongly defending their chosen purchase over the other, some even working hard to debunk the competitor’s responses to a point of heated discussion. It is through emotional connection and identification with these choices, thoughts, and opinions that drive and influence consumer behavior.
In modern times, the social platforms create an arena for people to instantaneously share their feelings to everyone with a click of a button. One can “Like” something the second a product is released to the general public. Market researchers have to take note of not just the responses that these people make but the emotional implications that their responses contain through the practice of Sentiment analysis. This would be a rather tricky task as interpretation and the data itself can be quite subjective in nature. Creating the quantifiable data from these social platforms however is a need that has to be answered and a solution has to be developed quickly. Once a market researcher is able to utilize the empirical data that can be deduced from those that use these social platforms most especially quantify the emotional impact these people have towards a particular product, thought, opinion, etc, one would no doubt have a double edge sword that can be wielded to make something stand out or destroy an upcoming rival before it can take root.
Computers have been used for this in the past, now even smartphones can perform automated sentiment analysis of digitized text. It can even be further improved to show based on latent semantics analysis to identify a person’s affective mental state towards a particular product or target. Open source tools are now being developed to help market researchers analyze all the statistical data and process them into quantifiable sentiment data information that is easily interpreted and utilized.
Data will never add up if you just look at the numbers, especially in consumer behavioral analysis. if you can’t understand and quantify the emotions involved in the decisions and reactions of consumers then you won’t be able to stir them to towards the thoughts, ideologies, products, and people you wish for them to be drawn towards. Understanding what makes people drawn to something is most definitely one of the most powerful marketing tool any market researcher could and should have in his arsenal. Believe it or not it is a marketing war out there and if you can’t get this done now, someone else will.
Need to Make a Web Show, One Just Got to be Funny!
Internet has now become very significant throughout the universe. In fact, individuals now use the network connection for their each need, distinctive levels. The upgrading of a net TV made it sensible for individuals to watch their favorite shows online. Audio production studios chandler offer huge range of quality equipment for people who like to make a web show. You should study and watch the minutest things of best web shows made ever if you actually want to make a web show a success.
The principle conception of this kind of TV is having the ability to view good quality TV shows appropriate in your computer system. The incredible point about the web TV is it is able to supply the tremendous programming that is suitable for every individual. Negnu Studio has striven in delivering the finest entertainment and marketing services. At the Negnu studio the creative ideas are welcomed is it is fully equipped with the art technology so as to capture the web show events in an impressive way so as to give out desired results. Negnu studios are popular for making cool web shows and help their clients in making the best show ever. You can easily start the process of creating a web show with the help of negnu studios. You will also find free web show builder online who can assist you in the same.
iCarly, the most viewed web show has also obtained cable TV’s top rated program for total viewers regardless of age. A huge number of people have been awed with the excellence of the services provided by Negnu studios. The credit goes to the fact that at this studio, they use modern equipment and they have highly qualified specialists who know how to make the optimum use of the equipment at value. Those who’re assure that they’ve some incredible web show ideas should believe not wasting them by opting to work with studios that will provide poor quality services in which concerns the audio production and the video production. When you make your show then you should review the free web show Maker sites and then take steps accordingly. There are many high quality equipment that negnu studio offers for their clients. Their studios are well equipped. You can get a good business through these web shows if they have become a success. Go for it without wasting any time!
Using The Social Media To Drive Business Growth And Development
Any organization, worth its salt, must have a significant and a visible presence in each of the big four digital marketplaces. The fact that more than 94 percent of businesses use social media as a marketing platform, that it has a wide reach, and that millions spend as much as ten hours each week on social media sites, makes it a no-choice option for businesses with marketing departments to use as best as they can.
How do the businesses use these sites to their advantage? They create a page for their business, which Facebook users can follow – it is like having a surrogate website. Businesses use this page to market their products and services, to offer deals and generally post matter that adds to their image and branding.
Twitter is similarly used. Its short messages, maximum limit 140 characters, appear in the homepage of all Twitter users who follow that account. Given that Twitter has an unbelievable reach, the organization’s products are given extensive exposure.
Google+ not only provides the features that Facebook does but is also able to combine with the Google Search Engine and Google Adwords and Google Maps. Google+ does not stop targeted marketing, nor does it stop other forms of location- based marketing and promotion.
LinkedIn, considering that it is more of a professional business related site, permits companies to create their personal as well as business profiles. Using widgets, companies can direct users to their content on Twitter and other sites. Members can also use the site, just as they use Facebook, and use ‘Company Pages’ to inform the people about their services and products.
Companies create appealing and alluring content that persuade readers to share it with others on their social network. The company’s message spreads across the social media platform and those who read it, find it more convincing because it comes from a trusted source, from someone they know. What is more, this sort of marketing does not cost the company a penny as it spreads through word of mouth. Apart from serving as an inexpensive marketing medium, companies also have the advantage of interacting with a target audience, thereby managing to reach the specific people for whom the products or services are intended.
Social media can be a powerful business growth tool and if structured well can open umpteen new avenues of growth and progress. To use it or not to use it is no longer an option for businesses. Across the world, upwards of one billion people use social media of one kind or the other, for meeting with friends on Facebook, trading tips and posting pictures – their reach is immense.